1. Jasmeen Kaur is the creator of the viral "Just looking like a wow" meme. 

2. Kaur is a boutique owner from Delhi who runs the clothing store Design Machine Suits. She posts videos of herself promoting her store's products on Instagram.

3. In the video that went viral in October 2023, Kaur repeatedly uses the phrase "Just looking like a wow" to describe the clothes. Her enthusiastic way of selling the clothes left viewers giggling and instantly turned her into a meme sensation. 

4. Kaur's contagious energy and enthusiasm while promoting the products she sells have struck a chord with millions of people. 

5. She also uses the phrase "So beautiful, so elegant, just looking like a wow!" .