Jasmeen Kaur is a fashion designer and entrepreneur who runs a boutique in Delhi's Tilak Nagar. She became famous overnight after saying "So beautiful, so elegant, just looking like a wow" in an Instagram Live session. The phrase became a viral meme and trend on social media. In the video, Kaur also uses the phrase "laddu peela color" to describe a yellow salwar suit.

Kaur has also appeared on Bigg Boss 17 to amaze the contestants with her dialogue.