Apple’s iPhone 18 Pro launch in India has generated plenty of excitement among buyers, but one Delhi man’s unusual way of funding the purchase has caught particular attention online.
The iPhone 18 Pro went on sale in India on September 18, with the base Pro model starting at around ₹1.65 lakh. As customers gathered at Apple stores and other retail outlets, a man at Delhi’s DLF Mall of India told India Today Tech that he had sold gold to purchase the new smartphone for his wife.
According to the man’s account, this was his wife’s first iPhone, making the purchase a special occasion for the couple.
“Today We Have Money, Tomorrow Who Knows”
Explaining his decision, the man said that he wanted to live for the present rather than worry excessively about what might happen financially in the future.
His comment that “today we have money, tomorrow who knows – I’m living for today” quickly became one of the most talked-about aspects of the interaction.
The statement reflected his personal approach to spending and his desire to make the occasion memorable for his wife. However, the decision also triggered a wider conversation about whether expensive consumer electronics are worth funding by selling assets such as gold.
Mixed Reactions Online
The story received contrasting reactions on social media. Some users viewed the gesture positively, describing it as a heartfelt way of making a dream purchase for a spouse.
Others questioned the financial decision behind the purchase. Gold is widely regarded as a store of value and can potentially appreciate over time, whereas smartphones generally depreciate once purchased and newer models are introduced.
One humorous reaction summed up the criticism with the line, “In search of aluminum, he lost gold.”
The contrasting responses demonstrate how the same purchase can be viewed differently depending on whether the focus is on emotional value or financial value.
iPhone 18 Launch Creates Excitement
The incident comes amid significant enthusiasm surrounding Apple’s latest smartphone generation in India. Customers have been seen queuing outside Apple Stores in major cities, including Delhi, Mumbai and Bengaluru, as buyers sought to get their hands on the latest models.
For many consumers, an iPhone launch represents more than simply purchasing a smartphone. The combination of new technology, brand appeal and the excitement of owning a newly released model can turn the launch into a major shopping event.
A Personal Choice With a Financial Debate
The Delhi man’s purchase ultimately highlights the different priorities people can have when spending money. For him, selling gold was a way to make a memorable purchase for his wife, while critics focused on the long-term financial implications.
Whether the decision was financially sensible is ultimately dependent on the individual’s circumstances, savings and priorities. What is certain is that his unusual iPhone 18 Pro purchase has added another memorable story to Apple’s latest launch in India.
