Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has entered India’s competitive ice cream market with the launch of Bombay Creamery, a new dairy ice cream brand with prices starting at just ₹10. The company announced the launch on September 1, 2026, marking its dedicated entry into the ice cream category.
Bombay Creamery is being positioned as an accessible premium dairy brand, combining affordable pricing with what Reliance describes as authentic dairy ingredients. The company says its products are made with real dairy cream and are designed around its broader “Global Quality at Affordable Price” positioning.
Bombay Creamery Ice Cream Starts at ₹10
One of the biggest talking points of the launch is the ₹10 starting price. The brand will offer ice creams in multiple formats, including cones, cups, tubs, bars and sticks, giving consumers options across different occasions and price points.
The low entry price puts Bombay Creamery into direct competition with established ice cream companies operating in India. The market includes major names such as Amul, Mother Dairy, Vadilal, Kwality Wall’s and Arun, along with several newer premium and direct-to-consumer brands.
Initial Availability in Western India
Bombay Creamery is initially being rolled out across Western India, with Reliance Consumer Products planning to expand availability across the country later. The company intends to use its existing retail presence and distribution infrastructure to support the expansion.
This distribution network could allow the new brand to reach a wide range of retail outlets as the company expands beyond its initial markets.
Reliance’s Focus on Dairy Ingredients
According to RCPL, Bombay Creamery has been developed around the use of genuine dairy ingredients. T. Krishnakumar, Director of Reliance Consumer Products, said the company wanted to build the brand around the idea that dairy products should not require shortcuts.
The company is therefore presenting Bombay Creamery not simply as a low-cost ice cream, but as an affordable product using real dairy cream.
Why the ₹10 Price Matters
Reliance has previously expanded into consumer categories with brands such as Campa and Independence. The Bombay Creamery launch adds another category to its growing FMCG portfolio.
The ₹10 starting price could help the company target impulse purchases and price-sensitive consumers, while the broader range of cones, cups, tubs, bars and sticks allows it to address different consumption occasions.
With its initial Western India launch followed by a planned nationwide rollout, Bombay Creamery is set to become a new competitor in India’s increasingly crowded ice cream market. Consumers will now be able to see how Reliance’s combination of pricing, dairy positioning and distribution performs as the brand expands across India.
