Shah Rukh Khan has announced UNIFYD, a new music festival planned for Abu Dhabi in 2027, with Sonu Nigam, Arijit Singh and Karan Aujla among the first artists revealed for the line-up. The one-day event is scheduled for March 20, 2027, at Etihad Live on Yas Island, according to festival information and media reports published this week.
What is UNIFYD?
The festival is being presented as a celebration of Indian music and South Asian culture for audiences in the Gulf and beyond. Khan is curating the event, while the announced performers represent different generations and styles: Sonu Nigam is known for his playback singing across Hindi and regional cinema; Arijit Singh is one of India’s most-streamed contemporary vocalists; and Karan Aujla has built a large following through Punjabi music and live performances.
The organisers have indicated that more than 15 artists will appear across several stages, though the full line-up and detailed schedule may be announced later. The event is intended to bring together Bollywood, Punjabi music and a wider range of South Asian sounds in a festival setting.
Why Shah Rukh Khan’s involvement matters
Khan’s role gives the festival a high-profile entertainment connection and could attract fans who follow both cinema and live music. The promotional announcement used a light-hearted video in which the actor tries several instruments before turning attention to the professional performers. The message emphasises collaboration and the idea of bringing different audiences together.
The festival is also part of a broader trend in which Indian artists are headlining major international events and touring to audiences across the Middle East. Abu Dhabi has invested in large-scale entertainment and cultural programming, using live events to draw visitors from the region and overseas.
Date, venue and tickets
UNIFYD is listed for March 20, 2027, at Etihad Live on Yas Island in Abu Dhabi. Ticket information is being rolled out through the event’s official ticketing channels, with sale dates and availability subject to change. People planning to travel should check the official event listing for current ticket terms, entry rules, timings and venue information before making arrangements.
What fans can expect
With three well-known artists already announced, interest is likely to build as organisers reveal more performers and production details. The final experience will depend on the full schedule, stage design, access arrangements and the mix of musical styles across the event. Fans should rely on official UNIFYD and ticketing announcements for confirmed details rather than unofficial posters or resale listings.
Reporting basis: Hindustan Times, India Today and The National, October 16–17, 2026.
