Divya Raghavendra Rao, the co-founder of the iconic Rameshwaram Cafe in Bangalore, has a remarkable journey that defies expectations. Let’s delve into her inspiring life story:
Early Struggles and Determination:
Born into a lower-middle-class family, Divya faced financial constraints. She barely received ₹1000 as monthly pocket money.
Despite these challenges, she displayed unwavering determination. At the age of 21, she became a Chartered Accountant (CA), a significant achievement for her family.
Her relentless pursuit of education led her to pursue an MBA in finance at IIM Ahmedabad.
Inspiration from IIM Case Studies:
While at IIM Ahmedabad, Divya encountered detailed case studies on global food chains like McDonald’s, KFC, and Starbucks.
A professor’s remark about the scarcity of Indian-run food chains ignited a spark in her. She envisioned introducing traditional South Indian cuisine to the world.
Collaboration with Raghavendra Rao:
Raghavendra Rao, with over 15 years of experience in the food industry, approached Divya seeking financial advice.
His journey began with a humble roadside cart in Seshadripuram. Despite no family support, he worked tirelessly in various roles at restaurants.
Raghav’s previous restaurant venture had failed, but he was determined to start anew. He invited Divya to collaborate on a fresh restaurant chain.
The Birth of Rameshwaram Cafe:
Combining their savings and determination, Divya and Raghavendra Rao opened Rameshwaram Cafe.
The name pays tribute to former President APJ Abdul Kalam, who hailed from Rameshwaram, and reflects its instant South Indian connection.
Their cafe quickly gained popularity, attracting serpentine queues and becoming a viral sensation.
Overcoming Family Resistance:
Divya’s family resisted her decision to start a restaurant. Her mother questioned why she would sell idli and dosas on the roads for 10-20 rupees.Undeterred, Divya pursued her dreams, defying societal norms and financial constraints.
Rameshwaram Cafe stands as a testament to Divya’s resilience, business acumen, and passion for bringing South Indian flavors to the forefront. From a roadside cart to a culinary gem, her journey inspires us all.