Myntra is gearing up for its much-awaited Big Fashion Festival (BFF) 2026, with shoppers set to get access to major discounts across fashion, footwear, beauty and lifestyle categories. The festive shopping event goes live on October 8, 2026, while Myntra Insider members are expected to receive 24-hour early access from October 7.
For sneaker enthusiasts, the sale is expected to bring several attractive deals, with selected footwear and sneaker collections available at 50% off or more. Shoppers looking to upgrade their everyday, sports or casual footwear can keep an eye on major brands featured during the festival.
Sneakers at 50% Off and More
The footwear category is expected to be one of the major attractions during the Big Fashion Festival. Current early-sale information lists brands including Nike, Puma, Adidas, Skechers, New Balance, FILA, Reebok and ASICS among the brands offering significant footwear discounts. Some listed sneaker and shoe deals are already reaching 50% to 70% off on selected products.
Actual discounts can vary depending on the model, size, colour, brand and seller. Popular sizes and highly discounted styles may also sell out quickly once the main sale begins.
Myntra BFF 2026 Sale Date and Early Access
The main Myntra Big Fashion Festival is scheduled to go live on October 8 at midnight, according to current sale information. Myntra Insider members and eligible VIP pass holders can access the event earlier, beginning October 7.
Myntra’s latest campaign also highlights more than 8 million styles across fashion, beauty and lifestyle categories when the festival goes live.
How to Get the Best Sneaker Deals
Shoppers planning to buy sneakers during BFF 2026 should shortlist their preferred models before the sale starts. Checking different sizes and colour variants can help identify the best available price.
It is also worth checking bank discounts, coupons, Insider benefits and additional promotional offers, as these can reduce the final checkout price beyond the displayed product discount. Some sale information indicates additional bank and VIP benefits during the festival.
With major footwear brands participating and discounts reaching 50% or more on selected products, the Myntra Big Fashion Festival 2026 is set to be an important sale for sneaker shoppers. However, discounts and availability can change during the event, so buyers should verify the final price and applicable offer at checkout
