the food-tech giant Zomato has officially rebranded itself as Eternal Ltd. The announcement, made by CEO Deepinder Goyal in a letter to shareholders, signifies the company's expanded business vision beyond its flagship food delivery service.
This rebranding follows Zomato's acquisition of Blinkit, a quick-commerce platform that has significantly driven the company's growth. Goyal explained, "When we acquired Blinkit, we started using 'Eternal' internally to distinguish between the company and the brand/app. We decided to publicly rename the company to Eternal when something beyond Zomato became a major driver of our future. Today, with Blinkit, I feel we are there."
Although the Zomato app will continue to operate under its original name, the company's stock ticker will change from 'Zomato' to 'Eternal'. Under the new name, Eternal Ltd will oversee four primary businesses: Zomato (food delivery and restaurant discovery), Blinkit (quick-commerce platform), Hyperpure (B2B supplies for restaurants), and District (logistics business).
Goyal emphasized that the name "Eternal" symbolizes a mission statement and a long-term vision for the company. He described it as both a "promise and a paradox," stating that true longevity comes from continuous reinvention, self-doubt, and an unwavering commitment to improvement.
The announcement has sparked mixed reactions from shareholders and industry experts, with some praising the bold move and others expressing concerns about the potential risks associated with such a significant rebranding.
As Eternal Ltd embarks on this new chapter, the company aims to extend its influence beyond food-tech into a multi-vertical, tech-driven enterprise. The transition is expected to be completed once shareholders approve the change, and the corporate website will shift from zomato.comto eternal.com.