Leading online brokerage firm Zerodha has announced an impressive milestone, achieving over 1.6 crore users and an Assets Under Management (AUM) of ₹6 lakh crore. The news was shared by Zerodha's founder and CEO, Nithin Kamath.
Organic Growth Without Advertising
Zerodha's growth story is unique as it has reached this scale without any advertising. Kamath highlighted that nearly 30% of Zerodha's user base was acquired through referrals by existing users. This organic growth strategy has allowed the company to focus on providing value and maintaining a customer-centric approach.
Customer-Centric Philosophy
Zerodha’s commitment to not pushing users to trade and avoiding spam has played a significant role in building a loyal customer base. By staying true to its core values, Zerodha has fostered trust and reliability among its users, contributing significantly to its impressive growth.
Industry Leader
Founded in 2010 by Nithin Kamath and his brother Nikhil Kamath, Zerodha has grown to become India's leading online brokerage platform. Its innovative approach and emphasis on customer satisfaction have set it apart in the highly competitive market.
As Zerodha continues on its growth trajectory, it remains a testament to the power of a customer-first philosophy and the impact of organic, referral-based growth.