In a landmark deal, the OTT rights for the highly-anticipated Telugu film Sankranthiki Vasthunnam have been sold for a record-breaking price. The movie, starring Victory Venkatesh, has already created a significant buzz in the industry due to its stellar cast and dynamic storyline.
ZEE Group has acquired the digital and satellite rights for a whopping ₹30 crore, marking the highest price ever paid for a Venkatesh film. This deal includes streaming on Zee5 and airing on ZEE Telugu and ZEE Cinemalu channels, ensuring extensive reach and viewership.
Directed by Anil Ravipudi, Sankranthiki Vasthunnam features Meenakshi Choudhary and Aishwarya Rajesh in the lead roles. The film has already garnered positive reviews and impressive box office collections, grossing ₹77 crore within its first two days of release3. The success of the film has further amplified the excitement surrounding its OTT premiere.
The movie is set to be available for digital streaming in the second week of February 2025, following a successful theatrical run. The film's narrative, combined with its spectacular production values, promises to offer audiences an engaging and entertaining experience.
With this groundbreaking deal, the creators of Sankranthiki Vasthunnam have not only secured impressive profits but also set a new benchmark for future film transactions in the Telugu industry. Fans eagerly await the digital release to enjoy this cinematic masterpiece from the comfort of their homes.